Happy holidays from all of us at Winkie's Toys and Variety in Whitefish Bay - the north shore's favorite toy store! We're open today until 8pm and here are the rest of our holiday hours! We can't wait to see you shopping for Christmas, Hanukkah, birthdays or just because!

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Isn't it fun to live in Wisconsin and have the close football rivalry? We know some of you are born and bread Packer fans and some are passionate Bears fans, so we supply toys and games themed for each! Whether you're gathering around with the family playing your favorite card game, or taking t...

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Is last year's backpack looking a little grungy? We can help! We might be putting Halloween fun on the shelves, but we still hold your back to school necessities too! We totally understand that you don't replace every thing your kids need each year, but sometimes as the school year goes on, you...

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5 months ago
Winkies always has something I want. Fun little shop.
- Linda H
5 months ago
- nicole b

Your favorite neighborhood toy store!

We're here for your gift shopping, your family fun games, your new and seasoned crafters and so much more! 

At Winkie's Toys & Variety, we love serving Milwaukee's north shore and our friends from near and far. Stop downstairs to our family's business in Whitefish Bay and see what's new today!

Plus, don't forget we offer free gift wrapping, which makes us an excellent option for a birthday gift or holiday gift!  We also offer a wide range of office supplies, kids and adult craft needs and puzzles galore! 

Don't stress at Winkie's Toys & Variety because we offer easy parking. Our family's business is found in the heart of Whitefish Bay, WI next to other great local businesses.  Shop local in Whitefish Bay, WI.

Follow us on Facebook at @shopwinkies! We can't wait to hear from you!

Contact Us


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  • (414) 964-2131


Get directions
629B East Silver Spring Drive
Whitefish Bay, Wisconsin 53217
United States

Business Hours

Mon:10:00 AM – 3:00 PM
Tue:10:00 AM – 3:00 PM
Wed:10:00 AM – 3:00 PM
Thu:10:00 AM – 3:00 PM
Fri:10:00 AM – 3:00 PM
Sat:10:00 AM – 3:00 PM
Sun:10:00 AM – 3:00 PM
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