Kids or Grandkids in school and you'd like to make some money during the day? Come work for our fun, flexible, family business! Stop in or call and ask for Beth or Mike!

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Hey Milwaukee, what is sweeter than a homemade Valentine? How do we share LOVE with keeping safe distance? By dropping off or mailing a homemade Valentine to family members and friends who you LOVE! What fills the heart more than a handwritten message, a little glue, stickers, doilie and heart...

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We are wrapping up the cutest Valentine's Day puzzles, books, gifts, candy, toys and more at Winkie's Toys & Variety! Come on Milwaukee, let's have some fun this Valentine's Day and share some love!

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How sweet it is to be loved by YOU! Adorable singing balloons for Valentine's Day are in stock at Winkie's Toys! Come on Milwaukee, let's show some love!

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Stocking stuffers, sweet little porch drop offs for someone in your life, gifts for yourself, games for your family.... Winkie's Toys & Variety is OPEN for all of your holiday needs! Monday-Saturday 9am-6pm, Sunday 10am-3pm!

NEW game alert! Love KNOW! Check it out at Winkie's Toys & Variety! Call us to hold yours and don't forget free gift wrap!

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Open 9am - 6pm Monday - Saturday and 10am-3pm on Sunday. What are you shopping for today! Swing in to Winkie's Toys & Variety!

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2 months ago
I could spend hours in this store. Love it!
- Karen F
6 months ago
Love Winkies! Best greeting card selection, & the dwnstrs. has awsome everything for kids, & hard to find kitchen stuff. A real throw-back in time too.
- Sheila R
8 months ago
Friendly service. Fun stuff.
- Kevin R

Your favorite neighborhood toy store!

We're here for your gift shopping, your family fun games, your new and seasoned crafters and so much more! 

At Winkie's Toys & Variety, we love serving Milwaukee's north shore and our friends from near and far. Stop downstairs to our family's business in Whitefish Bay and see what's new today!

Plus, don't forget we offer free gift wrapping, which makes us an excellent option for a birthday gift or holiday gift!  We also offer a wide range of office supplies, kids and adult craft needs and puzzles galore! 

Don't stress at Winkie's Toys & Variety because we offer easy parking. Our family's business is found in the heart of Whitefish Bay, WI next to other great local businesses.  Shop local in Whitefish Bay, WI.

Follow us on Facebook at @shopwinkies! We can't wait to hear from you!

Contact Us


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  • (414) 964-2131


Get directions
629B East Silver Spring Drive
Whitefish Bay, Wisconsin 53217
United States

Business Hours

Mon:9:00 AM – 6:00 PM
Tue:9:00 AM – 6:00 PM
Wed:9:00 AM – 6:00 PM
Thu:9:00 AM – 6:00 PM
Fri:9:00 AM – 6:00 PM
Sat:9:00 AM – 6:00 PM
Sun:10:00 AM – 3:00 PM
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