Isn't it fun to live in Wisconsin and have the close football rivalry? We know some of you are born and bread Packer fans and some are passionate Bears fans, so we supply toys and games themed for each! Whether you're gathering around with the family playing your favorite card game, or taking t...

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Is last year's backpack looking a little grungy? We can help! We might be putting Halloween fun on the shelves, but we still hold your back to school necessities too! We totally understand that you don't replace every thing your kids need each year, but sometimes as the school year goes on, you...

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We love the 4th of July at Winkie's Toys and Variety! Open today 9a-8pm, Open the 4th of July 9am-2pm and Friday the 5th 9am-8pm!

School Tools are HERE! We have school supply lists for Whitefish Bay public schools and will take your order today - and you can pick it all up and once and be DONE with school shopping for next year!

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At Winkie's Toys and Variety, we have balloons for every occasion! While Chris is seen here with his nephew's favorite color balloons, we can also decorate your graduation party, share a sentiment for your next anniversary or add pizzazz to your picnic. We love balloons at Winkie's Toys!

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Wisconsin winter is so crazy! Cover up your windows with cute clings for Easter so you don't have to stress about whether or not to shovel before work! Window clings are only $1.99 a sheet. Plus, check out all of our Easter decor, treats, gifts and necessities like baskets and grass!

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a month ago
Winkies always has something I want. Fun little shop.
- Linda H
a month ago
- nicole b

Your favorite neighborhood toy store!

We're here for your gift shopping, your family fun games, your new and seasoned crafters and so much more! 

At Winkie's Toys & Variety, we love serving Milwaukee's north shore and our friends from near and far. Stop downstairs to our family's business in Whitefish Bay and see what's new today!

Plus, don't forget we offer free gift wrapping, which makes us an excellent option for a birthday gift or holiday gift!  We also offer a wide range of office supplies, kids and adult craft needs and puzzles galore! 

Don't stress at Winkie's Toys & Variety because we offer easy parking. Our family's business is found in the heart of Whitefish Bay, WI next to other great local businesses.  Shop local in Whitefish Bay, WI.

Follow us on Facebook at @shopwinkies! We can't wait to hear from you!

Contact Us


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  • (414) 964-2131


Get directions
629B East Silver Spring Drive
Whitefish Bay, Wisconsin 53217
United States

Business Hours

Mon:9:00 AM – 8:00 PM
Tue:9:00 AM – 8:00 PM
Wed:9:00 AM – 8:00 PM
Thu:9:00 AM – 8:00 PM
Fri:9:00 AM – 8:00 PM
Sat:9:00 AM – 6:00 PM
Sun:10:00 AM – 5:00 PM
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